72 Second Pitch for
750 Years of Amsterdam
for 72 and sunny
Brief (brief)
Background
72 and Sunny hosted an 72 second pitch on Adnight 2024. We joined last minute because someone didn’t show up. We thought of an idea in 72 seconds then pitched for 72 seconds.
Objective
Create a campaign that celebrates the 750th year anniversary of
Idea
The ‘Indexxx’ campaign is a celebration of Amsterdam and all the hidden gems within the city of Amsterdam.
Allowing locals and tourists to explore and discover the depths of Amsterdam through an interactive map. Inspiring people to interact with the city in a new and engaging way.
To create a commemorative limited edition book, is to get a tangible historical artifact in peoples hands. The exclusivity of the 750 copies ensures that whoever purchases these books are true aficionados of Amsterdam.