Party for the Animals
Dont Vote, Float
Brief (brief)
Background
The Party for the Animals is a political party focused on the wellbeing of all of nature.
Objective
Create a memorable engagement campaign with an earned media approach. Encourage people to vote for the Party for the Animals.
Idea
The ‘Don’t Vote’ campaign is rooted in the insight that a majority of eligible Dutch voters do not participate in the European Parliament elections. Despite the direct impact on climate change, and specifically rising sea levels.
We ironically invited people not to vote, but rather - to float.
Offering swim classes and branded floaties to bring life to the stark truth.
That if we do not vote for action against climate change,
we may as well learn to float.