Zaanse Mayonnaise
Horecava festival
Brief (brief)
Horecava is the largest hospitality trade fair in the Netherlands, the place where hospitality professionals come together to meet their (new) customers or suppliers.
Zaanse Mayonnaise came to us to build on their “As Good As Homemade” campaign. They wanted to create an OOH version for the Horecava festival.
The goal of the campaign is to let the hospitality industry know that Zaanse Mayonnaise is as good as homemade.
Idea
The idea bloomed from the original “As Good As Homemade” TVC campaign. But this time, our target group was restaurateurs and other hospitality professionals. We started thinking: how can we show them that Zaanse Mayo is the real deal?
All restaurants and chefs have their tricks and secrets. We positioned Zaanse as the best-kept secret in every kitchen. We showed an image of a chef secretly using Zaanse—because we all know, it doesn’t get better than Zaanse.
